WORKSHOP 3: Marketing and
Management Certification for Aesthetic Clinic Owners
and Clinic Managers
November 10, 2022
Long Beach, California
Speaker: Manon Pilon
Gain current knowledge of digital marketing tools and strategies to
reach the right market with the right message and deliver impressive results.
The Marketing and Management Certification
Workshop for Aesthetic and Clinic Managers are recommended to all physicians
and medical aesthetic practitioners who own their own clinics and manages their
aesthetic practice. Whether you are new in the aesthetic business or long-time
practitioner, this workshop is designed to equip you with fundamental
understanding of marketing and will provide you with essential tools to get
started in the aesthetic industry and grow your business.
Workshops Highlights:
•
Unique concepts and marketing strategies that positively transformed
aesthetic clinics and medical spas globally
•
Comprehensive guide in starting your own aesthetic practice and the
essential equipment and tools you need
•
Building credibility and increasing revenue through novel business
approach
•
Brand building and growing customer loyalty
•
Digital marketing and marketing strategies to boost
your success
•
Public relations and social media marketing you need to grow your practice
•
Essential knowledge in staff management and human relations aspect of
the business
8:30-9:45 Introduction and participant objectives
9:45-10:30
Successful concept overview
• Learn how to develop unique concepts and marketing strategies that
have positively transformed medical-spas, spas and clinics around the world
•
Learn different methods to increase revenue and credibility by
offering new approaches
• Learn how to build
customer loyalty
Medical spa start up overview
•
Where and how should I start
•
With what equipment should I purchase
10:30-10:45
Coffee Break
10:45-12:30 Digital marketing & marketing strategies
to develop your successful business
•
How
to easily integrate, low cost and effective marketing ideas
•
How
to choose the right profitable services for today’s medical spas
•
Service
options: most profitable, less profitable and strategic alternatives
•
Discussion
on effective services and product development
12:30-13:30 Lunch
13:30-3:00 Concept & marketing strategies to develop your
successful business
“continuation”
•
How
to benefit from cross marketing services and products
•
Public
relations and advertising strategies
•
Detailed
digital social media marketing strategies and campaign
•
Setting
up your business with cost efficient and effective marketing tool
3:00-3:15 Coffee Break
3:15-4:15 Setting up your aesthetic medicine practice and/or
medical spa
•
Staffing:
The importance of the first interview
•
Tips
on staff management
•
Setting
up your med spa: what are the profitable services and products you need to
start
•
Branding
4:15-4:30 Implementation Review
4:30-5:00 Objectives overview — Q&A period
