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WORKSHOP 1
MARKETING AND MANAGEMENT CERTIFICATION PROGRAM FOR AESTHETIC CLINIC OWNERS & AESTHETIC CLINIC MANAGERS
By Manon Pilon, Aesthetic Medicine/Med Spa Consultant, Montreal, Canada

Review off all Marketing strategies to increase your business and revenues including:
Concept & marketing strategies to develop your successful business
• How to benefit from cross marketing services and products
• Public relations and advertising strategies
• Internet marketing strategies, social media new concept and methods
• Marketing with cost efficient and effective marketing tools
• How to choose the right pro table services for today's medical spas?
• Service options: most pro table, less pro table and strategic alternatives
• Discussion on effective services and product development
Staffing
• The importance of the first interview
• The "must-have" qualities for each employee
• Learn how to impact employee's work performance with motivation
• The value of detailed job descriptions
• Tips on staff management
• Compensation structures
New Ideas that make your business pro table
• Learn how to develop unique concepts to acquire new patients
• ABC to a successful conversion
• Retail conversion to increase your revenue
• First things first – How to generate new opportunities
• Top 3 things to do upon conversion
• Referrals and rewards from existing clients

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