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COURSE DETAILS

WORKSHOPS
Pre-Congress Workshop 3 + 18th Congress: Marketing and Management Certification for Aesthetic Clinic Owners and Managers

November 10 - November 12, 2022 (Long Beach, California)

USD 895

Course Includes:
  • Course Certificate
  • Continuing Medical Education Credits (For 18th Congress)
  • Light Continental Breakfast
  • Lunch
  • Coffee Breaks
Refund Policy

Cancellations for Pre-Congress Courses, Pre-Congress Workshops, 18th Congress, and Course/Workshop/Congress packages must be sent in writing by email to info@aaamed.org.  All cancellations will be processed after written request and provided 10 business days after the conclusion of the Congress.

 18th Congress, Pre-Congress Workshops and Combination Packages
Note that refunds or credits for cancellation are not provided after October 21, 2022.
*Until 45 days before the Event: 20% processing fees on the total registration
*Between 45 to 21 days before the Event: 50% cancellation fees on the amount paid.
*From 21 days (October 21, 2022) before the Event date or no show:  No refund.

Hotel Information

Hilton Long Beach Hotel
701 West Ocean Boulevard
Long Beach, California 90831
Hilton Long Beach Website

The group rate for AAAM's 18th Congress and Pre-Congress Courses is $189/night single or double, exclusive of taxes and fees, taxes are currently at 15.4%. The group rate is available until October 4, 2022, and is based upon availability. Please reserve early to avoid disappointment. 

Room reservation under AAAM includes:

  1. Complimentary Guest Room Wifi
  2. Discounted Overnight Self-Parking fee of $15/night

To make your reservations, please go to: AAAM 18th Congress Room Reservation Link 

  1. A copy of your medical license must be received for admittance to the course. Please email your medical license to membership@aaamed.org.
  2. AAAM Provides Continuing Education Units. For CE purposes, attendees must sign in at AAAM registration each morning before entering the meeting room. CE credits are awarded based upon your hours of attendance; full credits are only awarded for attending the course in its entirety.
  3. To claim your CE credits, complete the course evaluation survey delivered to you via email within 3 business days of the course. After completing the survey, you may print and save your CME statement. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
  4. Your AAAM Certificate will be provided to you at the course provided that you registered no later than 31 December. Registrants after that date will receive their AAAM Certificates by mail following the course. Course attendance on each day is mandatory in order to receive your AAAM Certificate. Your AAAM Certificate will not be awarded if you miss any portion of the course, and you will have to make up the portion of the course at a subsequent course, and at your expense.
  5. Your AAAM Course syllabus will be provided to you at AAAM Registration on-site. A replacement for lost or stolen syllabus is not provided.
  6. Please note that no one, other than the registered delegate is provided admittance to the course or food functions. Your AAAM badge must be worn to all events
  7. You have agreed to all AAAM`s Terms and Conditions at time of Registration. View Terms and Conditions
Scientific Agenda
Print Scientific Agenda

WORKSHOP 3: Marketing and Management Certification for Aesthetic Clinic Owners
and Clinic Managers + 18th Congress
For Congress information:  https://www.aaamed.org/congress/

November 10, 2022
Long Beach, California

Speaker: Manon Pilon

Gain current knowledge of digital marketing tools and strategies to reach the right market with the right message and deliver impressive results. The Marketing and Management Certification Workshop for Aesthetic and Clinic Managers are recommended to all physicians and medical aesthetic practitioners who own their own clinics and manages their aesthetic practice. Whether you are new in the aesthetic business or long-time practitioner, this workshop is designed to equip you with fundamental understanding of marketing and will provide you with essential tools to get started in the aesthetic industry and grow your business.

Workshops Highlights:

            Unique concepts and marketing strategies that positively transformed aesthetic clinics and medical spas globally        

            Comprehensive guide in starting your own aesthetic practice and the essential                          equipment and tools you need

            Building credibility and increasing revenue through novel business approach

            Brand building and growing customer loyalty

            Digital marketing and marketing strategies to boost your success

            Public relations and social media marketing you need to grow your practice

            Essential knowledge in staff management and human relations aspect of the business

 

8:30-9:45        Introduction and participant objectives

9:45-10:30      Successful concept overview

 Learn how to develop unique concepts and marketing strategies that have positively transformed medical-spas, spas and clinics around the world

   Learn different methods to increase revenue and credibility by offering new approaches

   Learn how to build customer loyalty

 

                  Medical spa start up overview

   Where and how should I start

   With what equipment should I purchase

 

10:30-10:45    Coffee Break

10:45-12:30    Digital marketing & marketing strategies to develop your successful business

   How to easily integrate, low cost and effective marketing ideas

   How to choose the right profitable services for today’s medical spas

   Service options: most profitable, less profitable and strategic alternatives

   Discussion on effective services and product development

12:30-13:30    Lunch

13:30-3:00      Concept & marketing strategies to develop your successful business                             

                        “continuation”

   How to benefit from cross marketing services and products

   Public relations and advertising strategies

   Detailed digital social media marketing strategies and campaign

   Setting up your business with cost efficient and effective marketing tool

3:00-3:15        Coffee Break

3:15-4:15        Setting up your aesthetic medicine practice and/or medical spa

   Staffing: The importance of the first interview

   Tips on staff management

   Setting up your med spa: what are the profitable services and products you need to start

   Branding

4:15-4:30        Implementation Review

4:30-5:00        Objectives overview — Q&A period

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